Long, long ago---like in 2007...
In 2007 Kalsey McCall, former Editor of 435South Magazine, interviewed me for a story about consumer space travel. She wrote a kick-ass article (I’m totally impartial, I swear!) and Paul Verslius created an amazing full-page photo of me that ran with the story. During the interview I used a phrase describing Great Getaways’ mission: We provide the “luxury of experience.” Then, later that year, at our 15th Birthday Bash, we gave each guest a print of a door in Budapest photographed and signed by the artist, Richard V. Stern. Below the photo I penned, “At Great Getaways we open the door to the luxury of experience.”
Now, I realize that “luxury” has become a 4-letter word; however, I don’t think that the luxury of experience will ever go out of style. Do you want to see Paris or experience Paris---you get what I mean, right?
And, why, exactly, am I running on about the luxury of EXPERIENCE? Because yesterday I happened upon a site for a new start-up media company, whose focus is travel and, lo and behold, one of their taglines is the “luxury of experience.”----GRRRR! I wonder if I could have trademarked that???? Too late now, I guess!